Lead generation
Public lead magnets on your agency's own pages that turn website visitors into prospects.
Lead generation gives your agency public pages where prospects get something valuable, such as an audit of their own website, in exchange for their details. Every request becomes a lead for your team to follow up.
It's part of the agency tools, available in workspaces with the agency add-on. Open it from Settings → Lead generation.
The lead magnets
| Lead magnet | What the prospect gets |
|---|---|
| Content Audit | A report on their website's content, available for 7 days. |
| Growth Audit | A scored audit of their site: search visibility, technical health, conversion, competitors and how AI assistants see them. See Growth Audits and proposals. |
| Growth Plan | A growth plan for their business, optionally using their own Search Console and Analytics data. |
Each has its own settings page under Lead generation, where you can:
- switch the public page on or off
- set its web address, for example
/growth-audit/your-agency - set the calls to action shown with the result, such as Book a demo
- add your proof: up to four case studies with verified numbers, and a client testimonial
The pages carry your agency's branding.
Work email only
Prospects must give a work email address; Gmail, Outlook, Yahoo and similar addresses are refused. Results are sent by email, so a prospect has to give a real address to see them.
Leads
Lead generation → Leads lists every request in one place: who, their company and website, which lead magnet they used, and whether they've opened the result. Filter by lead magnet to focus on one.