Rankings and insights
Track keyword positions and find content that needs attention.
Rankings
Performance → Rankings tracks where the brand's keywords rank in Google.
- Visibility chart: the brand's overall search visibility over time.
- Keyword table: each keyword's current position, change and monthly search volume.
- Decay alerts: content that has dropped five or more positions, with a prompt to refresh it.
- Tags: tag keywords (for example by product or region) and filter the chart by tag.
Rankings are checked automatically every few days. Click Check Now for an immediate update (once a day per brand).
Insights
Performance → Insights looks across all the brand's content:
- Top and under-performers: which pieces drive results, and which don't.
- Coverage: which topics are well covered and which are thin.
- Cannibalisation alerts: two or more pages competing for the same keyword, which usually hurts both.
- Trends: 90-day sparklines for each page's key metrics.
Market Gaps
Performance → Market Gaps shows topics and keywords competitors rank for that the brand doesn't. Each gap can become a planned topic.
Turn findings into work
Ask the Strategist "what should we refresh this month?" and it will pick from decay alerts and cannibalisation, and offer to rewrite the pieces.