Paid media
Connect Google Ads and Meta Ads, track performance and act on AI recommendations.
Beta
Paid media is in beta. Features and labels may change.
Find it under Content → Paid Media.
Connect ad accounts
Open Paid Media → Settings and connect:
- Google Ads, then choose the ad account.
- Meta Ads, for Facebook and Instagram advertising.
Campaign data syncs every day.
Track performance
The Paid Media page lists the brand's campaigns with their spend and results, with a chart over time. Open a campaign to see its keywords, ads and a log of changes.
Create a campaign
Click New Campaign to set up a campaign step by step: platform and type, the campaign basics (name, daily budget, landing page and dates), keywords, then Review & Launch. Verbolica can suggest keywords from the brand's search data.
AI recommendations
Paid Media → Optimize lists recommendations to improve campaigns, such as budget changes, keywords to add or exclude, and campaigns to pause. Review each one and apply it if you agree.
How much the AI may change
In Paid Media → Settings → AI Automation, choose an Automation Mode:
| Mode | What happens |
|---|---|
| Manual | Every change waits for your approval. |
| Semi-Auto | High-confidence budget changes are applied automatically. Pauses and bigger changes wait for approval. |
| Full Auto | Every recommendation above the confidence threshold is applied automatically, except removals. |
You can also set a Confidence Threshold, a Budget Cap per change, and a Daily Change Limit.
Full Auto changes live campaigns
In Full Auto, Verbolica adjusts live campaigns and spend without asking. Agree this with your client, and set a budget cap, before you turn it on.