Ask the Strategist
Use the chat to understand a brand, plan work and get things done in plain English.
The Strategist is Verbolica's AI assistant. It knows the brand, its data and every feature in Verbolica, and it can do most tasks for you.
Where to find it
- The Chat page is where you land when you log in. It opens with a briefing on the brand's day, or suggests a first campaign for a new brand.
- The chat bar at the bottom of every brand screen opens the same conversation, so you can ask a question without leaving the page you're on.
Past conversations are under Management → Chat History.
If your workspace has an AI agent, clients can also reach the Strategist by email.
What you can ask
Understand the brand
- "How is this brand doing this month?"
- "Which articles lost rankings recently?"
- "How many credits are left, and what were they spent on?"
Plan
- "Plan next month's search content, focusing on easy wins."
- "Plan an email campaign for the spring launch."
- "Write a strategy for next quarter."
Write and edit
- "Write a blog post about choosing a commercial roofing contractor."
- "Make the intro of that post shorter and punchier."
- "Generate five LinkedIn posts from our latest case study."
Do
- "Schedule that post for next Tuesday."
- "Add a competitor: example.com."
- "Update our brand guide: our accent colour is now #F79E2A."
You can attach files, such as a brand guide PDF, a Word document or a photo, and ask the Strategist to use them.
Under the message box, Try: suggestions show things you can ask. Click one to send it.
What it won't do without you
Some actions always wait for a person:
- Designed website pages are designed in chat but published by clicking on the page, because publishing can overwrite changes made directly in WordPress.
- Brand guide changes are shown as a preview first and applied only when you confirm.
- Sending email isn't possible: Verbolica exports emails for your own email platform.
Who can use it
Agency staff and owners can ask the Strategist to do work. Clients can ask questions about their brand, but can't change anything through chat.
Credits
Each chat message spends a small number of the brand's credits. Tasks the Strategist carries out, such as writing or designing, spend the same credits as doing them with a button. See Credits.