Monthly reports

Verbolica builds a report for each brand every month. Reports for the previous month are generated automatically on the 1st, and you can create one for any date range from Performance → Reports.

What's in a reportCopy Anchor Link

• Performance summary: traffic, search clicks and impressions, with month-on-month changes.
• Narrative summary: a plain-English account of what happened and why.
• Engagement: how deeply people read, from the WordPress plugin's first-party tracking.
• Rankings: keywords that moved up and down.
• Content performance: how each published piece did in search.
• Work delivered: what was produced, by channel, and progress against plan.
• AI visibility: whether AI assistants mention the brand.
• Value scorecard: the market value of the work delivered, and the outcomes it produced.
• Recommendations: what to do next, including content that's slipping or competing with other pages on the same site.

What clients seeCopy Anchor Link

Clients see a version made for them. They see the value of the work delivered as a total, but no internal unit prices, points or rate card.

Share a reportCopy Anchor Link

• Link: share a link to the report. It opens without logging in, and you can add a password.
• PDF: download a print-ready PDF.
• Email: the monthly digest emails the report summary and PDF on the 1st.

Currency and value ratesCopy Anchor Link

Reports use the workspace's reporting currency. The value scorecard uses the brand's value rates: the market-rate equivalent of each type of work. Set them in Brand Settings → More brand settings → Value rates.